In honor of their new Fiat 500X crossover, Fiat decided to infuse a little magic into its London debut. Teaming up with internationally renowned magician, Dynamo, Fiat presented the new crossover by having it appear out of thin air.
Over 1,000 people attended the event at London’s Copper Box Arena. Dynamo is known for his inventive and expressive shows that combine magic, dance and theater. The magician worked on this particular trick for over 3 years according to the automaker, and it certainly did not disappoint.
Fiat said in a press release, “Dynamo's latest performance is a unique blend of theatre, illusion and dance inspired choreography as the magician conjures up a mysterious energy (The power of X) live on stage.”
All of this is, of course, in honor of the 500X’s worldwide debut tour. The London show marked the car’s entry into the European market, while a week earlier a similar event debuted the crossover to the Italian public. No word yet on when and where the Fiat 500X might make its American debut, but we hope that Dynamo brings his amazing trick to our shores.
Stay tuned our blog to find out when the Fiat 500X will make its way to Alfa Romeo & Fiat of Scottsdale. You can see Dynamo’s full performance below. We guarantee you’ll be scratching your head all day wondering how he did it.
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