Fiat is in talks with Uber to form a partnership around self-driving cars. The news, first published in Bloomberg, is an exciting development, considering the continued emphasis automakers are putting on this once seemingly futuristic technology.
This new development is a part of a growing trend in the automotive industry, where automakers are partnering with tech companies to help develop autonomous technology. Uber is in the midst of planning out their hopes for a full fleet of self-driving cars. Fiat hopes that this new fleet will be made up of the popular Italian hatchbacks.
According to the Bloomberg article, “Fiat Chairman John Elkann has said carmakers should have a ‘practical approach’ and work with new industry participants such as Google and Apple.”
By working with these innovative tech companies, Fiat hopes to get ahead of the curve and begin creating ground-breaking cars that will be at the forefront of shoppers' mind over the next decade.
We are happy to see Fiat continue to take on autonomous technology, and we are very excited to see how their possible partnership with Uber, or any other tech collaborators, will affect the future of the automotive industry. The next few years are sure to be thrilling indeed.
